Friday, August 27, 2010

NPR Covers Trader Joe's Secrecy

"The cover of the current issue of Fortune Magazine features a company that maintains cult-like secrecy. Beth Kowitt, who spent two months investigating the quirky but very successful grocery chain Trader Joe's, talks to Renee Montagne about what she's learned. While most grocery stores emphasize quantity, Trader Joe's stocks just a few carefully selected varieties of each item -- usually under its own label."

Listen to the NPR Story, too!